4 Parallel-Logic Templates That Work Like Magic Make Your Copywriting More Persuasive
By Mike Jezek Copyright 2007 Mike Jezek. All rights reserved.
Pay attention for the next few moments as I'll reveal 4 tricks of the trade that'll make your sales letters and ads more enticing.
These 4 effective tricks are found in the art and science of persuasion. They are called Parallel - Logic phrases, and if used correctly they can immediately give your copy a more persuasive appeal. The believability and flow of your copy should significantly improve once you weave these 4 parallel logic templates into your web copy, direct mail and magalogs.
What is a Parallel Logic phrase? Quite simply, a Parallel Logic phrase is a sentence that takes an unproven claim and ties it to a known fact. The best way to explain this is by demonstrating it with examples. The following are 4 types of Parallel -Logic templates along with examples of how to use them.
"Just as... So does... "
Example: Just as Penicillin was the breakthrough of the century so too will 'X' become the latest breakthrough in fighting sickness and disease.
Example: Just as Ted Hikes achieved an incredible profit of $45,000 in 90 days using these investment strategies you'll also have the potential to see incredible results like Ted's.
"If you... Then you'll... "
Example: If you love watching war documentaries, then I know you'll love "Confessions Of A Navy SEAL."
Example: If you hate paying outrageous money for 'X' then you'll be excited to know you can save 10% with our Early Bird Program.
"If they did... So can you."
Example: Over 60% of our seminar’s attendees go on to become rich in real estate. And if they can do it, so can you! Here’s why…
Example: Let me tell you, if my sales force can accomplish extraordinary results like these, then so can yours! “The same (thing/item) as (person/organization) uses.”
Example: This is the same exact pair of sunglasses as worn by Tiger Woods.
Example: This is the same material used by the United States Army.
As you can see from the examples above, creating copy with Parallel - Logic templates is a snap. Simply take some time to practice writing statements utilizing these Parallel - Logic templates; the more you work at it, the better you'll get. Soon with a little practice you'll be able to smoothly weave them throughout your copy whenever you write.