7 Techniques That Enhance the Credibility of Your Copywriting
By Mike Jezek Copyright 2007 Mike Jezek. All rights reserved.
Quick Credibility Booster #1. Get testimonials. If you have a quiver of glowing testimonials you stand a fantastic chance of raking in the big money. This is a no brainier. People love hearing success stories about how a certain product or service solved their problem.
They want to hear the same about you.
Quick Credibility Booster #2. Get endorsements. Much like the above booster but with a slight twist. Get a glowing testimonial from someone your customers respect and perceive as a celebrity or expert in that field.
Quick Credibility Booster #3. Make it believable. People are skeptical so use precise numbers in your copy. Never say it works 100% of the time or "all the time." Instead say it works 99.97% of the time.
Quick Credibility Booster #4. Create an image and perception of success and professionalism. People are skeptical. And gaining their trust is no easy feat. So make sure all your correspondence and phone interaction is as professional and helpful as feasible. Avoid any appearance of being a fly-by-night operation.
Quick Credibility Booster #5. Add pictures of yourself and the product. Give people a visual of who they’re talking to and what they’re going to buy from you. Show them you’re real.
Quick Credibility Booster #6. Make sure your signature is big and bold. Also place your signature under your guarantee. You can even write a paragraph or headline and add your signature. Doing this will convey that you believe so highly in your product that you’ll put your reputation on the line.
Quick Credibility Booster #7. Display your full contact information such as your address, phone numbers, email, contact names, and website in plain view in your copy. You may even want to place all of your contact info more than once throughout your main sales letter.
The most important thing to remember is that your ability to persuade and influence your prospects and customers hinges on the image of credibility that you’ve created in their mind. So spend time fortifying an image of credibility in your copy, and collect as many testimonials and endorsements as you can.