How to Create a Lift Letter for Your Landing Pages
By Mike Jezek Copyright 2007 Mike Jezek. All rights reserved.
Honestly, I don't want you to know about this. But I'm going to go ahead and reveal to you a simple and yet, little known technique that's being neglected by 95% of the website sales letters out there. This technique when applied to your website may be able to bump your sales conversion a few notches. What's this technique? A lift letter for your landing page.
Ok, you may be asking, "What is a lift letter?" A lift letter is nothing more than another one or two page sales letter in addition to your main sales letter. Question. Have you ever gotten a direct mail package containing a little folded note urging you to buy, which was usually a canary yellow or light blue color? That's a lift letter.
Many direct mail packages use them. However, the marketing group employing them at first sometimes will debate whether they are worth the cost to keep. Why? As you know, conducting a direct mail campaign can be expensive. And most savvy companies, once they have a successful direct mail package try to streamline it to make it more cost-effective without suppressing response. And sometimes the lift letter is scrapped. But how does this apply to you?
You have a website business. And chances are, you have a 6-14 page website sales letter. To add a link on your website to a lift letter won't cost you a red cent. How do you do this?
At the remaining last 2-3 closing paragraphs of your website's sales letter, simply add a link with text saying something like this: "Still unsure? Click here." "Want more proof? Click Here." "Need another opinion? Click Here." "5 More Reasons to Download XYZ Today".
These links simply lead to a web page with a 1-2 page lift letter. You could even have a lift letter of 5 pages as there are no set rules here. You can also place one of these links in a P.S. as well. Or even on an order page.
Tips for creating a compelling lift letter: It can simply be a long testimonial or endorsement. It can be in a memo format. It can be in a news release format. It can simply be a sales letter coming at the proposition from another angle. Ideally, your lift letter needs to be signed by someone else other than you or your company to create more credibility in the prospect's mind that you can deliver. Go ahead and start testing a lift letter to see if it pulls more sales for you. And tell me about your success.