Unleashing The Power Of Revivication
By Mike Jezek Copyright 2007 Mike Jezek. All rights reserved.
You are about to discover a little known technique for influencing and persuading people through websites and direct mail. It's called revivication, and it can help copywriters improve sales conversions.
Revivication is simply the process of mentally reliving earlier experiences. And it's really a simple technique you can put into use right away in your sales letters, ads and in your sales presentations. If you examine the presentations of politicians, top sales people, religious leaders, and great sales letters, you'll sometimes see it in use.
The purpose of revivication is to get a person to tap into emotional experiences either good or bad and relate it to the current product or service your selling. And by revivifying a past personal experience, your prospect is placed in a more emotional and suggestive state. Making it easier to get your sales message across and close the sale.
Haven't you ever noticed how people react going into a movie theatre, watching the movie and the way they behave after the movie? The experience helps them to enter into an altered state since they may relate personal experiences to some scenes in the movie.
You can use the power of revivication to get your prospects to immediately experience any mood, or emotion. In fact you can cause a person to experience the excitement of a past Christmas using this technique. The key is to transfer enjoyable emotions on to the product or service you're selling currently. And once you do that, the connection is made and Mr. Prospect will feel favorably toward you and your product.
Let me give you an example for a sales letter. "Remember a time when you felt your strongest and you were in the best shape of your life? And remember how great you felt? Well now you can have that with XYZ Energy Boost supplement."
"Didn't you love the adrenalin-pumping excitement of Don Benley's last seminar? Wasn't it an eye-opening experience with all of the investment strategies he revealed to you? Odds are you walked away with a newfound hope for financial success. Well Gary, let me tell you about Don Benley's next exciting seminar. It's sure to be just as thrilling as the last one you went to and even more eye-opening with all of the new strategies he has since developed."
You can also use the power of revivication negatively. It's really simple. You simply drudge up an unhappy emotion such as being robbed, cheated, missing out on opportunity, or getting ill, and transferring that emotion into the present upon the possibility of Mr. Prospect not taking action and buying from you. It's just the flipside of bringing up past positive emotional states. The key you want to remember in negative revivication is to attach the negative emotions with not making a choice to buy.
"John, I'm sure you dread dealing with legal challenges, and bureaucratic red tape in your business. You can avoid that if you act now and purchase ....."
"Remember when you had trouble breathing from your last asthma attack? It might have even been a little scary. Linda, I don't want you to have to experience that ever again. That's why Easy Breath is a must have if you want to avoid that experience."
A great advantage to using this technique is that few copywriters know about it. And even if they do, they're probably not applying it. This just could be the "X-Factor" copywriting edge you were looking for.